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THIS GUIDE IS HERE TO DEMONSTRATE THE WAY IN WHICH THEDVNVS AND ITS BRAND SIGNATURE, LOGO, AND ICONS SHOULD BE DISPLAYED.
THIS IS THE LOGO AND ICON, 'STELE STAR'
THE ICON CAN EXIST ON ITS OWN AS DISPLAYED WITHOUT THE NAME, HOWEVER THE NAME IS NOT TYPICALLY DISPLAYED APART FROM THE ICON.
the logo and icon, 'STELE STAR'+'DVNVS'
design diagrams, 'STELE STAR'
THE 'STELE STAR' WAS CONCEIVED THROUGH MANY ITERATIONS AND REVISIONS
THE DESIGN DIAGRAM ADJACENT SHOWS THE BREAKDOWN OF COMPONENT ELEMENTS AND FILL VARIATIONS.
THE MAIN DESIGN ELEMENTS TAKE INSPIRATION FROM CALTROPS, AND RETAIN THE NAME IN COMPONENT DESIGN REFERENCES.
A LAYERED, SHADOWED DESIGN WAS MADE TO GIVE THE ICON DEPTH, INFORMED BY THE BRAND'S VALUES.
design array, 'STELE STAR'
THE FINAL DESIGN ARRAY DISPLAYS ALL COMPONENTS AND ELEMENTS IN A TRANSITIONAL CONSTRUCTION TO ASSEMBLE THE FINISHED ICON
color reference chart, 'STELE STAR'+'DVNVS'
color reference image, 'STELE STAR'
THE COLORS INFORMED BY THE DESIGN AND SYMBOLISM OF THE ICON ARE NAMED IN RELATION TO CELESTIAL BODIES
The website uses a set of standards for its communication design language. Fonts, colors, and sizing are chosen for specific scenarios to delineate and define concepts of the brand.
SPARTAN
Nebula Daylight
#f9f9f9
ALDRICH
Neon Beige
#e5ff00
JOSEFIN SANS
Constellation Aura
#d9d2e9
